How much does Versorix cost?

Pricing depends on your trade, your service area, and how you currently get work. I walk you through it on the free 15-minute strategy call. No hidden fees, no surprise invoices.

Is Versorix a digital marketing agency?

No. Versorix runs growth infrastructure for home services contractors. Paid ads, landing pages, and follow-up systems built around the job site, not the dashboard.

Do I have to sign a long-term contract?

No. All engagements are month-to-month. You can walk away anytime.

Why does Versorix only work with GTA home services contractors?

Most marketing agencies are bad because they spread thin across every industry. I have the creative engine and the patience for the relationship-heavy sales cycle that home services contractors actually need. Niche expertise compounds.

What if it does not work?

Then it does not work. I will not promise leads I cannot deliver. The 15-minute strategy call is where we figure that out together. If we are not a fit, I will tell you in the first 10 minutes.

How fast can ads be running?

48 hours from the strategy call. Creative, copy, targeting, landing page, lead form, and automated follow-up. All custom to your trade. First leads typically arrive within 7 days of launch.

What trades does Versorix work with?

GTA home services contractors with average job value over $1,000. HVAC, roofing, plumbing, electrical, landscaping, painting, renovation, fencing, waterproofing, kitchen and bath remodel, premium appliance installation.

Marketing for GTA home services contractors

Versorix is a one-operator marketing agency for GTA home services contractors. It runs paid ads, landing pages, and five-minute lead follow-up that book more jobs, without the contractor having to become a marketer.

Run by Jaden Parisi out of Aurora, Ontario, Versorix builds the full customer-acquisition pipeline home services businesses across the Greater Toronto Area actually need: paid advertising on Meta and Google, landing pages built to convert, and lead-follow-up automation that responds within five minutes of every inquiry.

Versorix, marketing for GTA home services contractors, run by Jaden Parisi in Aurora, Ontario

What does Versorix do, and who is it for?

What trades and service areas does Versorix cover in the GTA?

Versorix works exclusively with home services contractors in the GTA. The trades include HVAC contractors, roofers, plumbers, electricians, landscapers, painters, renovators, fencing contractors, waterproofing specialists, kitchen and bath remodelers, and premium appliance installers. The geographic service area covers Toronto, Mississauga, Brampton, Vaughan, Markham, Richmond Hill, Oakville, Burlington, Newmarket, Aurora, Whitby, Oshawa, Pickering, and Ajax. The fit profile is consistent across trades: businesses with average job values above $1,000, defined geographic service areas, and owners who want to stop chasing leads but do not want to become marketers themselves. You can see whether your trade is a fit on a quick call.

Read the full method explanation for how the system runs in practice across every trade vertical. The methodology is identical across trades; only the creative variations and audience definitions change.

How does the Versorix customer acquisition system work?

The Versorix engagement follows three steps. First, a free 15-minute strategy call to confirm fit and uncover the contractor's current lead-flow constraints. Second, a 48-hour build that produces all the creative production, ad copy, audience targeting, landing page, lead form, and automated follow-up specific to that contractor's trade. Third, ongoing daily optimization across launched campaigns: killing underperforming ads, scaling winners with budget increases of 10 to 20 percent at a time, refreshing creative when ad frequency climbs above 2.5, and rotating audiences when fatigue signals appear in click-through rates. Here is how the 48-hour build works step by step.

The mechanism beneath the system is the AI Advertiser methodology adapted for home services. Core tenets: launch 15 to 25 ad variations per campaign instead of betting on a single hero creative, target by intent signals rather than demographic stacking, and optimize daily because monthly reporting is too slow for an industry where slow weeks cost real money. The five-minute lead-response window is built into the system because the data is overwhelming that contractors who respond within five minutes book jobs at a rate 21 times higher than contractors who respond within an hour.

Versorix by the numbers

21x more booked jobs when a lead gets a response within 5 minutes versus within 1 hour.
48 hours from the strategy call to a live campaign.
First leads typically arrive within 7 days of launch.
15 to 25 ad variations launched per campaign, not a single hero creative.
Winning ads scaled in 10-20% budget increments; creative refreshed once frequency passes 2.5.
$1,000+ average job value is the fit threshold for the trades Versorix serves.

Why choose Versorix over a typical agency?

Why did Meta's Andromeda update change the ad playbook?

Meta's Andromeda algorithm update in 2024 fundamentally changed how paid social works. The platform can now process roughly 10,000 times more signals than it could two years ago. The old playbook of stacked interest and demographic targeting is dead. The algorithm now finds high-intent buyers when it is fed creative variety it can learn from. Most agencies are still running the 2019 playbook of narrow interest targeting and single-creative campaigns. The contractors who win are running systems built for what the platform actually rewards in 2026: broad targeting, creative volume, daily optimization, and aggressive testing.

What makes Versorix different from a typical marketing agency?

Most agencies in the home services space fail their contractor clients because they spread thin across every industry. They use generic ad templates, send shared leads to four or five competitors at once via aggregator platforms, and report monthly when the platforms now require daily attention. Versorix takes the opposite posture: niche specialization on GTA home services only, direct lead ownership for the contractor from day one, month-to-month engagements with no long-term lock-in, and a direct line to the founder rather than account managers. Contractors keep ownership of their ad accounts, landing pages, lead data, and creative even if the engagement ends.

Versorix compared to a typical marketing agency
What matters to a contractor	Versorix	Typical agency
Industry focus	GTA home services only	Every industry at once
Who owns the leads	You do, from day one	Shared with 4 to 5 competitors
Commitment	Month-to-month	6 to 12 month lock-in
Optimization cadence	Daily	Monthly report
Who you talk to	The founder	A rotating account manager
Time to launch	48 hours	2 to 6 weeks

Learn more about Jaden Parisi and the JP Productions origin of Versorix, and how an 11-year creative production background shapes the way ads get built. The relationship between creative quality and ad performance is direct and underappreciated by most agencies. If you want the short version, here is the story behind Versorix.

How do you get started with Versorix?

References and authoritative sources

Book a free strategy call

Every visitor to versorix.com is invited to book a free 15-minute strategy call. No pitch, no obligation. If Versorix is not the right fit, the call ends with at least three actionable recommendations the contractor can implement immediately whether or not they work with the agency. For the operating terms that govern the engagement, see the Versorix terms of service. For data handling, see the privacy policy.